We’ve hit a roadblock.  Everything feels stale and we just aren’t attracting any new people or business.  We hear this kind of thing all the time.  If this is how you feel, you’re not alone. After sitting down and discussing how things got to the point of lackluster,...

LOGO: a mark or symbol that serves as a recognizable identification of a business, product, person, or organization. BRAND: the emotion behind what someone feels, sees, tastes, or experiences when they interact with a business, product, person, or organization on any...

Here's a question. Who do your customers say you are?  Let's pose it a different way.  You talk with ease about who YOU think you are and who you want to become, but do you know what your customers are saying about you?  Many business owners don't know. Here are three...

Brand Positioning Defined What is Brand Positioning? It is the unique qualities of your business that creates a distinct place in your customer’s mind. You can utilize it by recognizing what it is that makes your company unique from your competitors and then reinforce...

What are brand guidelines? A brand guide is necessary for any medium-sized business to take the next step in growth. Here at Vers we call it a Brand Voice Guide, but you may have heard it referred to as one of the following: Corporate Style Guide Brand Standards Guide...