The Heart of Storytelling

In the ideas economy, it’s difficult to predict the “when, where, why, how much, and how long” of producing a story that moves your audience while moving the needle for your business. As marketers and storytellers, when we focus too much on fabricating an authentic...

The Focus of This Story Is You: #soundtracktoyourstory

Fans are everything. Without fans, a musician’s art is only for self-enjoyment. Vers is the strategy & production sponsor of hard rock band, Devour the Day, whose members include: Blake Allison, Joey “Chicago” Walser, and Ronnie Farris. They want more than the...

Visual Storytelling: Behind-the-Scenes of Breath of Life

Breath of Life Women’s Health and Birth Center is a safe, personal, and empowering place for women in the Tampa Bay area to experience the birth they want. Their birth suites create an intimate experience and have the luxurious feel of an upscale hotel. However,...

ISO: Clients Who Want to Break Rules

Bravery. It takes a lot of it to pursue ideas that scare us and tell truths that aren’t popular. That’s probably why it’s a rare find in today’s brands. You won’t find ROI, KPI, or ROAS in the word bravery. Don’t get me wrong, I have complete respect and understanding...

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Why A Strategic Agency Is Your Best Move

You may have a hard time catching your breath when it comes to today’s branding and marketing. The mediums are constantly changing and your audience’s feedback is both transparent and instantaneous. You don’t have to be a chess player to realize that the...

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Why Hire A Creative Agency? 

We’ve hit a roadblock.  Everything feels stale and we just aren’t attracting any new people or business.  We hear this kind of thing all the time.  If this is how you feel, you’re not alone. After sitting down and discussing how things got to the point of lackluster,...

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The Heart of Storytelling

In the ideas economy, it’s difficult to predict the “when, where, why, how much, and how long” of producing a story that moves your audience while moving the needle for your business. As marketers and storytellers, when we focus too much on fabricating an authentic...

read more

Logo: Not the Leader of the Brand

LOGO: a mark or symbol that serves as a recognizable identification of a business, product, person, or organization. BRAND: the emotion behind what someone feels, sees, tastes, or experiences when they interact with a business, product, person, or organization on any...

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The Gift of Listening

Here's a question. Who do your customers say you are?  Let's pose it a different way.  You talk with ease about who YOU think you are and who you want to become, but do you know what your customers are saying about you?  Many business owners don't know. Here are three...

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Brand Positioning

Brand Positioning Defined What is Brand Positioning? It is the unique qualities of your business that creates a distinct place in your customer’s mind. You can utilize it by recognizing what it is that makes your company unique from your competitors and then reinforce...

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Vers Creative - Brand Management & Creative Agency