3 Ways Your Business Benefits From Generosity (Besides the Tax Write-Off)
For many people, December brings a renewed focus on generosity. Days like #givingtuesday are a breath of fresh air after the rush of Black Friday and Cyber Monday. As a business leader, you might feel a sense of pressure as you are flooded with end-of-year appeals...
read moreISO: Clients Who Want to Break Rules
Bravery. It takes a lot of it to pursue ideas that scare us and tell truths that aren’t popular. That’s probably why it’s a rare find in today’s brands. You won’t find ROI, KPI, or ROAS in the word bravery. Don’t get me wrong, I have complete respect and understanding...
read moreHow SABIAN’s April Fool’s Risk Gained Big Rewards
SABIAN has always been brave about pushing the limits of sound, but they showed some serious brand moxie when they beat everyone to the punchline with this April Fools gag that touted their next BIG thing--a giant 40” AAX-XL crash cymbal. Watch this video...
read moreWhy A Strategic Agency Is Your Best Move
You may have a hard time catching your breath when it comes to today’s branding and marketing. The mediums are constantly changing and your audience’s feedback is both transparent and instantaneous. You don’t have to be a chess player to realize that the...
read moreWhy Hire A Creative Agency?
We’ve hit a roadblock. Everything feels stale and we just aren’t attracting any new people or business. We hear this kind of thing all the time. If this is how you feel, you’re not alone. After sitting down and discussing how things got to the point of lackluster,...
read moreThe Heart of Storytelling
In the ideas economy, it’s difficult to predict the “when, where, why, how much, and how long” of producing a story that moves your audience while moving the needle for your business. As marketers and storytellers, when we focus too much on fabricating an authentic...
read moreLogo: Not the Leader of the Brand
LOGO: a mark or symbol that serves as a recognizable identification of a business, product, person, or organization. BRAND: the emotion behind what someone feels, sees, tastes, or experiences when they interact with a business, product, person, or organization on any...
read moreThe Gift of Listening
Here's a question. Who do your customers say you are? Let's pose it a different way. You talk with ease about who YOU think you are and who you want to become, but do you know what your customers are saying about you? Many business owners don't know. Here are three...
read moreWhy You Need a Branded Logo Design | Brand vs Logo
What is a Logo? A logo is a unique, identifiable emblem or design used to symbolize a business’ brand. It’s found on anything representing the business, from in-house resources to all publicly-accessed materials. The more competitive your industry, the greater the...
read moreBrand Positioning
Brand Positioning Defined What is Brand Positioning? It is the unique qualities of your business that creates a distinct place in your customer’s mind. You can utilize it by recognizing what it is that makes your company unique from your competitors and then reinforce...
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