Why Hire A Creative Agency? 

We’ve hit a roadblock.  Everything feels stale and we just aren’t attracting any new people or business.  We hear this kind of thing all the time.  If this is how you feel, you’re not alone. After sitting down and discussing how things got to the point of lackluster,...

read more

The Heart of Storytelling

In the ideas economy, it’s difficult to predict the “when, where, why, how much, and how long” of producing a story that moves your audience while moving the needle for your business. As marketers and storytellers, when we focus too much on fabricating an authentic...

read more

Logo: Not the Leader of the Brand

LOGO: a mark or symbol that serves as a recognizable identification of a business, product, person, or organization. BRAND: the emotion behind what someone feels, sees, tastes, or experiences when they interact with a business, product, person, or organization on any...

read more

The Gift of Listening

Here's a question. Who do your customers say you are?  Let's pose it a different way.  You talk with ease about who YOU think you are and who you want to become, but do you know what your customers are saying about you?  Many business owners don't know. Here are three...

read more

Brand Positioning

Brand Positioning Defined What is Brand Positioning? It is the unique qualities of your business that creates a distinct place in your customer’s mind. You can utilize it by recognizing what it is that makes your company unique from your competitors and then reinforce...

read more

Sabian Greenroom Series | Brian Frasier-Moore

Sabian artist, Brian Frasier-Moore, is a force to be reckoned with. Although he is currently touring with Justin Timberlake, you may recognize him as the go-to drummer for the world’s greatest entertainers—like, Janet Jackson and Madonna. Miguel Corteo, Vers’ Director...

read more

How to Know What a Great Idea Looks Like

Marketing efforts in 2018 can propel a brand forward or absolutely destroy a reputation. Edgy or creative ideas must be scrutinized before going out to the public. We’ve all seen ads that come across as tone deaf or completely disconnected from political and cultural...

read more

Storytelling Collaboration: Brandon Tauszik

Vers is always looking for creative artists to push boundaries in collaboration with our teams. A talented young artist, Brandon Tauszik, set out to document African American-owned barbershops as “one of the last American storefronts.” Tauszik, an Oakland based...

read more

Logo Process: Karl Flammer Ford

While designing the Karl Flammer Ford logo, several things were taken into account. The first being that Karl Flammer Ford is part of a global brand and we wanted to stay true to the Ford brand standards while still giving the Karl Flammer brand it’s own unique spin....

read more

Logo Makeovers

Logos are how brands gain recognition and identification in the marketplace. We've done a few logo makeovers in the last year or so, and we're taking you behind-the-scenes and the minds of the artists as they created fresh logos to achieve world...

read more

P.S. We won’t spam!

Want to Tell Us Your Story?