The Gift of Listening
Here's a question. Who do your customers say you are? Let's pose it a different way. You talk with ease about who YOU think you are and who you want to become, but do you know what your customers are saying about you? Many business owners don't know. Here are three...
read moreWhy you need a Branded Logo Design | Brand vs Logo
What is a logo? A logo is a unique, identifiable emblem or design used to symbolize a business’ brand. It’s found on anything representing the business, from in-house resources to all publicly-accessed materials. The more competitive your industry, the greater the...
read moreBrand Positioning
Brand Positioning Definition What is brand positioning? It is the the unique qualities of your business that creates a distinct place in your customer’s mind. You can utilize it by recognizing what it is that makes your company unique from your competitors and then...
read moreThe Brand Guide: What is it and what should it include?
What are brand guidelines? A brand guide is necessary for any medium sized business to take the next step in growth. Here at Vers we call it a Brand Voice Guide, but you may have heard it referred to as any of the following: Corporate Style Guide Brand Standards Guide...
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The Focus of This Story Is You: #soundtracktoyourstory
Fans are everything. Without fans, a musician’s art is only for self-enjoyment. Vers is the strategy & production sponsor of hard rock band, Devour the Day, whose members include: Blake Allison, Joey “Chicago” Walser, and Ronnie Farris. They want more than the...
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Visual Storytelling: Behind-the-Scenes of Breath of Life
Breath of Life Women’s Health and Birth Center is a safe, personal, and empowering place for women in the Tampa Bay area to experience the birth they want. Their birth suites create an intimate experience and have the luxurious feel of an upscale hotel. However,...
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Sabian Greenroom Series | Brian Frasier-Moore
Sabian artist, Brian Frasier-Moore, is a force to be reckoned with. Although he is currently touring with Justin Timberlake, you may recognize him as the go-to drummer for the world’s greatest entertainers—like, Janet Jackson and Madonna. Miguel Corteo, Vers’ Director...
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How to Know What a Great Idea Looks Like
Marketing efforts in 2018 can propel a brand forward or absolutely destroy a reputation. Edgy or creative ideas must be scrutinized before going out to the public. We’ve all seen ads that come across as tone deaf or completely disconnected from political and cultural...
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Storytelling Collaboration: Brandon Tauszik
Vers is always looking for creative artists to push boundaries in collaboration with our teams. A talented young artist, Brandon Tauszik, set out to document African American-owned barbershops as “one of the last American storefronts.” Tauszik, an Oakland based...
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The Definitive Guide to Brands, Branding, and Brand Strategy
The Definitive Guide to Brands, Branding, and Brand Strategy Branding requires courage as it is a vulnerable message that is constantly being shaped by the public’s perception. A creative agency can help you lay the foundation of a dynamic brand, but there is a lot of...
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Logo Process: Karl Flammer Ford
While designing the Karl Flammer Ford logo, several things were taken into account. The first being that Karl Flammer Ford is part of a global brand and we wanted to stay true to the Ford brand standards while still giving the Karl Flammer brand it’s own unique spin....
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Logo Makeovers
Logos are how brands gain recognition and identification in the marketplace. We've done a few logo makeovers in the last year or so, and we're taking you behind-the-scenes and the minds of the artists as they created fresh logos to achieve world...
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5 Fresh Tips for Successful SEO
Whether you’re a brick and mortar retailer that’s just starting to dip your toe in the digital waters or you’ve been online since 56 kb/s, you’ve probably heard of SEO (Search Engine Optimization). Don’t be fooled into thinking it is just another trendy buzzword, in...
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Video: The Value of 1.8 Million Words in One Minute
If you have the misconception that video is expensive and ineffective, you may be underestimating the power of engaging stories. Video has been proven to be the most powerful tool for connecting human emotions to trusted brands, making video storytelling one of the...
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Logo: Not the Leader of the Brand
LOGO: a mark or symbol that serves as a recognizable identification of a business, product, person, or organization. BRAND: the emotion behind what someone feels, sees, tastes, or experiences when they interact with a business, product, person, or organization on any...
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