World Stroke Day
Strategy
Creative Direction
Advertising
Web
Medtronic, the world's largest medical device company, lead the charge on a collaborative effort with the American Stroke Association (a division of American Heart Association) and the World Stroke Organization for "National Stroke Awareness Day." The goal was to produce a global, comprehensive digital ad campaign that would reduce disability and death from stroke by raising awareness for early warning signs.
Creating and executing an impactful "National Stroke Awareness Day" campaign
We partnered with Medtronic to handle the strategy and creative execution for the U.S. portion of this international campaign.
Using our depth and breadth of experience, we built a strategic audience, targeted cities across the U.S., and created audience-specific content for each demographic. The campaign's click-thru rates were 75% higher than the industry standard and 30% lower in cost.
Far more important than any individual campaign analytic, the message of victory over stroke was spread far and wide. It was a privilege to be part of a campaign that ultimately drove greater awareness around a subject that will save lives.
"Medtronic is a big brand with an even bigger vision. We wanted an agency that would match our perspective and values, but not our size. Vers delivered exactly what we needed. Everyone quickly responded to our needs, maintained creativity and flexibility, and ultimately produced the results we wanted." — Robin Friesz, Marketing Communications Consultant, Medtronic Neuroscience
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