Discovering Your Brand’s Voice

Through the Discovery process, Karl Flammer Ford realized they needed help rebranding themselves as not just a dealership in the community, but a dealership for the community. How do you show you are invested for the long-haul in your community? You invest in a younger generation. 

The company needed a plan to grow their audience and keep the Karl Flammer name top-of-mind for drivers of all generations. With a customized brand roadmap in hand, we started down the path of rebranding and giving them a stronger presence in the digital marketplace while keeping their heart for the community as the driving voice. 

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Driving Generations Forward Through Fresh Branding and Clear Focus

We rebranded Karl Flammer Ford with a new logo, fresh tagline, and a brand video piece that boldly told their community ‘we’ve been here for you for three generations and will be here for many more to come’. 

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“Rebranding is a painful process to do in-house. We knew we needed experts like Vers to help guide us through the process. We had a vision of where we wanted to go with the future of Karl Flammer Ford, and Vers helped us make that vision a reality.” — Karl Flammer Ford Team

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