Brij is known for infusing brands with personality and character through the popularity of micro influencing. They breach the barrier between business and young consumers, bringing two vastly different demographics together through the marketplace. While Brij is viewed as a fun, trendy, tech startup, it also serves a much more significant marketing purpose and solves real-world problems effectively.
PRinted sales materials
Brij approached us with a brilliant idea and we were hooked. We started the Discovery process, which allowed us to really shape the brand. What mattered to an audience of 13-21-year-olds? After all, Gen Z is also known as the “untouchable generation”, untouchable in the marketplace. They were raised on technology and channels where ads could be turned off or ignored. Brij’s values had to align with their values. Their voice had to speak to them, but not try to pretend to BE them. The only way to get this audience on board was going to be extremely authentic and focused on what we do for them.
We went to work on building the business case, the audience models, and the scope of work it would take to build a viable trusted brand through our unique brand roadmap process. Most creative agencies doesn’t get involved in business modeling, but that’s the thing about Vers—if the company and culture are a good fit, we’re always willing to bring something extra to the table.
Developing a brand voice and an identifiable logo is a vital part of showing any brand to the world. The Brij logo needed to be fresh. Symbolic, yet simple. We used youthful, lower-case lettering with an invisible stick on the letter i, and the dot of the i creating a bridge between two letters. The Brij brand revolves around “I” but the Brij logo leaves the “I” to the imagination.
The classic branding colors are simply black and white, which create a blank canvas for the campaign color palette changes to keep up with the current trends in fashion and design. With a logo, voice guide and brand guide in place, it was finally time to unleash Brij.
There was a need for sales and promotional materials, but they had to reach two totally unique audiences. First, we had to inspire micro influencers to sign up, which meant creating tools that would be easy for a Gen Z’er to jump on board. Secondly, we had to clearly explain the value proposition to businesses/clients.
We designed a pilot program for them with willing mico influencers and a local Chick Fil-A. The intent was to build a case study that proved both their concept and their value. It was a big success. If this is what they could do without technology, how would our future tech plans transform Brij? We were about to find out.
With no storefront or office building to walk past, the digital presence of Brij was going to be the entire customer experience, apart from meeting with a sales rep on the phone or in person. We had to push for high quality design work, photography, and videos as one of the most valuable contributions we could make to Brij. The website design needed to attract a young audience, and the performance had to be flawless. We took extreme care to pay attention to every detail in order to craft the best possible mobile experience.
Since Brij had to run through technology, we had to build the engine to run it. We wrote an app to onboard new influencers, keep them organized, auto email them as needed, allow them to report their work, and close the loop by sending them payment. Influencers and brands could easily sign up through the Brij website. We created a seamless experience.
Gen Z communicates through images and visual storytelling. Their attention span is short, so we had 8 seconds to capture their attention. We created a series of video content that were relatable and visually stimulating. We covered information and explained micro influencing in unexpected ways. All of the videos were shot in portrait so they would play on a mobile devise without rotation. We were also very particular about set designs, locations, casting, scripting, hiring the right crew, and bringing all the best film gear to every shoot. In the end, we provided Brij with content that rivals larger, established companies.
“Vers took our vision and made it into a reality. The beta testing we did has been so successful and profitable we are already expanding Brij into three new markets. We owe that growth opportunity in large part to Vers.”
JACKSON ROSSI, CEO & President
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