Video: The Value of 1.8 Million Words in One Minute

If you have the misconception that video is expensive and ineffective, you may be underestimating the power of engaging stories. Video has been proven to be the most powerful tool for connecting human emotions to trusted brands, making video storytelling one of the most influential leaders of the brand.

Creating an engaging brand story video is like sitting down for coffee with a friend.  The conversation includes spoken words, tone of voice, body language, facial expressions, engaging pictures and cool music in the background. While your video may not leave your audience immediately ready to act, the effects of your conversation live on in the viewers’ hearts and minds long after your virtual time together.

Have you ever gone away from a compelling conversation with someone feeling so stoked and inspired that you just had to call a friend and tell them all about it?

Video is like that kind of irresistible conversation.

Don’t just take our word for it. Leading digital analysts say that video is exponentially more powerful than the written word.

“1.8 Million Words is the value of one minute of video.”

 -Digital Analyst, Dr. James McQuivey

The power of video rests in making a meaningful, emotional connection. When someone spends a moment with your video they should want to share it with everyone they know, and, by having your video shared, you’re not relying on the viewer to paraphrase your message.  Instead, your customer can share the exact message you have created without any “whisper down the lane” confusion. Your message stays pure and unaltered. Plus, not only can this kind of sharing help increase search rankings, it can also further qualify and motivate your audience.

Did you know YouTube welcomes over 30 million visitors per day? None of those people can find you if you’re not there.

“With video, you don’t have to gather a crowd,” says Vers Visual Director, Chase Yandek. “The crowd is already there. They’re just waiting for you to take your place on the stage and connect with them.”

It’s also been proven that, with proper optimization, video content increases the chance of your website getting front page Google results by 53 times.

Without question, emotions drive action. If you’re not currently using video to share brand messaging and stories, you might be missing out on some extra ka-ching!  We have a team of visual storytellers who are experts at producing compelling, beautiful narratives that effectively connect brands to people.  It’s your story. Tell it with Vers.

Want to Tell Us Your Story?

Vers Creative - Brand Management & Creative Agency