Meet Craig

Unlike a creative director who hides in a cave, surfacing only to take credit for moments of creative genius, Craig believes that great brands are born through collaboration. He actively fosters an environment where everyone is encouraged to contribute because good ideas are hatched in an inclusive, diverse atmosphere. Any moment of creative genius is a team effort.

Having led brand and creative efforts for a wide variety of clients, Craig brings strategic insights about the human condition and brand storytelling to every project. His education spans from Savannah College of Art and Design to Bible college, so he’s well-rounded in his thought process and outlook.

When he’s not working, he tries to keep pace with his beautiful wife and her passion for health and fitnessthough he occasionally enjoys a good scotch and cigar.  Just to prove how much Craig likes to defy boundaries, he’s asthmatic and allergic to cats, but he still owns a few. We think that’s crazy for a few reasons; however, on a team full of dog lovers, he can gladly be the #catboss.

Craig Birchfield - Vers Creative Director

This is his stuff

SCAD Notebook: My time at SCAD is the only time I’ve been a “good” student. The art education was great, but what I learned about myself there was invaluable.

Picture of Alyssa and Me: Imperfection is part of the process. This is the night I proposed to Alyssa…and I had just dropped pizza on my pants. I’m cool like that.

Emma’s Picture: I’ll never forget the appointment when we learned we lost Emma. Emma is forever a part of who I am, and I’m thankful for her.

Paintball Jersey: As the chubby kid with asthma, paintball was a Godsend. I’ve picked it back up now as an adult, and my weird quarter-life crisis is figuring out how to go semi-pro.

Kenya Bracelet: Going on missions trips turned my faith into something real. I have two tattoos in Swahili.

Cigar & Pipe Paraphernalia: The occasional cigar or pipe session is therapeutic to my soul.

Cinderella’s Castle Pic: I’m a Disney freak. Walt Disney is my muse. Enough said.

Walking On Water by Madeleine L’Engle: “Christian art? Art is art; painting is painting; music is music; a story is a story. If it’s bad art, it’s bad religion, no matter how pious the subject. If it’s good art . . . and there the questions start coming, questions which it would be simpler to evade.”

D.C. Metro Card: When my wife and I decided that staying Orlando was too painful after losing our baby, Washington D.C. was our escape. We learned that where you live is insignificant compared to who you live life with.

EL-84 Tube: I’m a self-proclaimed failed musician. I thought my entire career would revolve around being on stage, but I’m thankful for the time I spent honing that craft. It prepared me well to be a better communicator and creative leader.

Resistance Band: Living a healthy, active lifestyle is as essential to my creative process as looking for inspiration and learning new skills.

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meet the others

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Vers Creative - Brand Management & Creative Agency