Episode Summary.
Ever felt the frustration of marketing campaigns that don't quite hit the mark in promoting your church's mission? Our latest episode zooms in on the critical issue of marketing accountability, especially within the context of church growth. We unravel the mystery behind why content should do more than just exist—it needs to breathe life into your audience and cultivate genuine engagement. Addressing the elephant in the room, we confront the fear of accountability that holds back many from results-based analysis and share insights into how enhanced inter-departmental communication can propel a church toward collective success.
Our conversation takes a compelling turn as we grapple with the delicate dance between faith and strategic marketing in expanding church communities. Can you strike a balance between trusting in divine providence and harnessing the power of advertising to reach new souls? We examine the missed opportunities churches face by not jumping onto the digital bandwagon sooner and the exciting potential that AI-enhanced marketing holds.
Wrapping up our discussion, we simplify the complex world of church marketing and operations, debunking myths about the necessity for a full-time marketing role within your church. We explore the clever use of fractional expertise to deliver effective digital marketing and share innovative strategies for repurposing existing content. The episode also demystifies the intricacies of media buying, the benefits of agency partnerships, and culturally savvy marketing tactics. Join us as we navigate the evolving landscape of church marketing, where the goal is not only to attract visitors but to nurture a thriving, hope-filled community.
Chapters.
0:00 - The Importance of Marketing Accountability
4:38 - Maximizing Church Growth Through Strategic Marketing
10:15 - The Power of Failure in Church Innovation
20:48 - Navigating the Digital Marketing Maze for Churches
25:31 - Church Marketing and Advertising Strategies
Resources and Info.
If you’d like to recommend or be a guest on the show, email us at podcast@verscreative.com
About Justin
Justin has made a career out of seeing where an idea or an organization is, having a vision for where it could be, and creating the strategy to get it there. He is a tireless collaborator who stops at nothing to get results. This drive is how Justin started Vers and grew it into the flourishing agency it is today. At his core, Justin has always been passionate about seeing things reach their full potential. This passion brought Justin exponential success early in his career at high level creative leadership roles in multiple industries such as music and tech as well as several large nonprofits. By pairing great creative work with superior strategy, Vers, under Justin’s leadership, has been able to help local, national, and international organizations reach their full potential. His non-work hours are spent experiencing local adventures, exploring architecture and local art in new cities, as well as playing music with friends.
Other Resources.
Sponsors and Links.
Powered by Vers Creative. Award Winning Creative Agency Trusted by Global Brands and Businesses
Follow @techjustinrp
Follow @collinhoke
Follow @heredes
Follow @vers_creative
Need margin? We can help. Work with Vers
Listen & Subscribe:
let's talk.
let's talk.
let's talk.
let's talk.
Just want to share some hot goss or spill some tea?
We'd love to chat!
