10 • Targeted Messaging Mastery: Harness AI to say the right things to the right people (AI series Part 2)

January 10, 2024

WITH CO-HOSTS: HEREDES RIBEIRO & COLLIN HOKE

In part 2 of this series on AI, Collin and H continue the conversation with Vers CEO Justin Price to discuss the transformative role of artificial intelligence in nonprofits and the impact that's possible for significantly better messaging and communication.

Episode Summary.

Discover the transformative power of artificial intelligence as it integrates with the philanthropic mission of nonprofits. Justin Price joins us to unravel the enigma of AI's vast capabilities and its potential to maintain the human touch in outreach. We delve into the paradox of AI's god-like omnipresence and how nonprofit leaders can harness this technology to do more with limited resources, ensuring their communications resonate deeply with their communities.

In our conversation, we break down how customizing Generative Pre-trained Transformers (GPT) to reflect the core values and missions of nonprofits and churches can lead to groundbreaking engagement strategies. We tackle the exciting frontier of AI in pro-life organizations, discussing the advent of chatbots for on-the-spot assistance and digital medical services that redefine accessibility in the post-COVID era. Stay tuned as we also tease a crucial dialogue on ethical fundraising practices, an unmissable topic for nonprofits eager to embrace AI responsibly.

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Chapters.

0:09 - Using AI to Be More Human

01:34 - AI is a Game Changer For Your Targeted Messaging

05:08 - How to Upgrade Your Segmentation and Personalization for Better Comunication

12:40 - Skyrocketing Your Orgs Impact with Custom Built AI Tools

13:56 - Specific Custom AI Use Cases

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Resources and Info.

If you’d like to recommend or be a guest on the show, email us at podcast@verscreative.com

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About Justin.

Justin has made a career out of seeing where an idea or an organization is, having a vision for where it could be, and creating the strategy to get it there. He is a tireless collaborator who stops at nothing to get results. This drive is how Justin started Vers and grew it into the flourishing agency it is today. At his core, Justin has always been passionate about seeing things reach their full potential. This passion brought Justin exponential success early in his career at high level creative leadership roles in multiple industries such as music and tech as well as several large nonprofits. By pairing great creative work with superior strategy, Vers, under Justin’s leadership, has been able to help local, national, and international organizations reach their full potential. His non-work hours are spent experiencing local adventures, exploring architecture and local art in new cities, as well as playing music with friends.

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