Brand Positioning

Brand Positioning Definition What is brand positioning? It is the the unique qualities of your business that creates a distinct place in your customer’s mind. You can utilize it by recognizing what it is that makes your company unique from your competitors and then...
Logo Makeovers

Logo Makeovers

Logos are how brands gain recognition and identification in the marketplace. We’ve done a few logo makeovers in the last year or so, and we’re taking you behind-the-scenes and the minds of the artists as they created fresh logos to achieve world...
5 Fresh Tips for Successful SEO

5 Fresh Tips for Successful SEO

Whether you’re a brick and mortar retailer that’s just starting to dip your toe in the digital waters or you’ve been online since 56 kb/s, you’ve probably heard of SEO (Search Engine Optimization). Don’t be fooled into thinking it is just another trendy buzzword, in...