The Heart of Storytelling

In the ideas economy, it’s difficult to predict the “when, where, why, how much, and how long” of producing a story that moves your audience while moving the needle for your business. As marketers and storytellers, when we focus too much on fabricating an authentic...

The Focus of This Story Is You: #soundtracktoyourstory

Fans are everything. Without fans, a musician’s art is only for self-enjoyment. Vers is the strategy & production sponsor of hard rock band, Devour the Day, whose members include: Blake Allison, Joey “Chicago” Walser, and Ronnie Farris. They want more than the...

Visual Storytelling: Behind-the-Scenes of Breath of Life

Breath of Life Women’s Health and Birth Center is a safe, personal, and empowering place for women in the Tampa Bay area to experience the birth they want. Their birth suites create an intimate experience and have the luxurious feel of an upscale hotel. However,...

How to Know What a Great Idea Looks Like

Marketing efforts in 2018 can propel a brand forward or absolutely destroy a reputation. Edgy or creative ideas must be scrutinized before going out to the public. We’ve all seen ads that come across as tone deaf or completely disconnected from political and cultural...

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Storytelling Collaboration: Brandon Tauszik

Vers is always looking for creative artists to push boundaries in collaboration with our teams. A talented young artist, Brandon Tauszik, set out to document African American-owned barbershops as “one of the last American storefronts.” Tauszik, an Oakland based...

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Logo Process: Karl Flammer Ford

While designing the Karl Flammer Ford logo, several things were taken into account. The first being that Karl Flammer Ford is part of a global brand and we wanted to stay true to the Ford brand standards while still giving the Karl Flammer brand it’s own unique spin....

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Logo Makeovers

Logos are how brands gain recognition and identification in the marketplace. We've done a few logo makeovers in the last year or so, and we're taking you behind-the-scenes and the minds of the artists as they created fresh logos to achieve world...

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5 Fresh Tips for Successful SEO

Whether you’re a brick and mortar retailer that’s just starting to dip your toe in the digital waters or you’ve been online since 56 kb/s, you’ve probably heard of SEO (Search Engine Optimization). Don’t be fooled into thinking it is just another trendy buzzword, in...

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Branding: Perception is Everything

Have you ever sat on a bench and people watched? You can come up with a whole story about someone just by sitting on a bench and observing behaviors, style of dress, and overall presence.  Some people make you laugh. Some seem lost and alone.  Some look like they love...

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What Drives Your Mission Forward?

Our entire team wakes up knowing we are part of something bigger than ourselves.  We are on a mission to make other people, companies, and organizations shine like superstars. What drives our mission forward?  Our value to chase growth in three distinct areas....

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The Do’s & Don’t of Telling Your Brand Story

All branding and marketing is about human connection. Maybe this sounds like you: I'm ready to take the next step.  I want to create a brand that impacts lives and grows my business.  I'm ready to dig into brand storytelling, but I have no clue where to start.  We've...

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Vers Creative - Brand Management & Creative Agency