5 Fresh Tips for Successful SEO

Whether you’re a brick and mortar retailer that’s just starting to dip your toe in the digital waters or you’ve been online since 56 kb/s, you’ve probably heard of SEO (Search Engine Optimization). Don’t be fooled into thinking it is just another trendy buzzword, in today’s competitive market, SEO marketing is more important than ever. Millions of users per day turn to search engines, looking for answers to their questions and solutions to their problems making them all potential customers.

Search engines users are more likely to click on one of the top 5 suggestions in the search engine results pages (SERPS). If you want to make sure search engines results are driving potential customers to your web site you need to be in the top positions.

5 Fresh Tips for Successful SEO

1-Build a Foundation

Starting off right begins with SEO basics like doing keyword research, performing a technical audit of your website, researching your competition, and creating optimized content.

2-Think “Mobile First”

With Google moving faster and faster toward mobile first indexing, it is vital to ensure that mobile page speed is prioritized. In order to pass Google’s Mobile Friendly Test images and other dynamic elements should be optimized correctly for the mobile experience.

3-Don’t Sleep on Voice Search

Customers are utilizing conversational style search on their smartphones, tablets or voice assistants (like the Amazon Echo or Google Home devices) to search for information on the internet. Siri is your best friend if you’re using an Apple device, Google voice search is popular on Android devices and Microsoft’s Cortana is useful on your PC and smartphone using their app. In fact, according to reports, by 2020 at least 50% of all searches will be done via speech or images.

4-Google Analytics & Reporting

Everyone with a website has a powerful, must-have tool at their disposal. Google’s Search Console, or GSC (formerly known as Google Webmaster Tools, or GWT) is a free service provided by Google to manage your website’s search functionality providing reports and tools that help you rectify errors as well as strategize and optimize your search engine rankings.

5-Google My Business

Google is the new yellow pages. Claim and update your business’ physical address, phone number, business hours and more. You can even add photos and respond to customer reviews.  

If you are a brand with a deep sense of purpose chasing after real, tangible growth, let us know. Discover your SEO possibilities!

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