Episode Summary.

Ever wondered how to catapult your non-profit's media presence into the stratosphere? We've got just the ticket. Join me as I host this discussion with Adrian Traurig from Vers Creative and Drew McMullian of Beamworks Audio Visual Resource Group. Adrian's journey from a worship pastor to a creative services wizard and Drew's deep dive into the importance of pristine audio and video set the stage for an episode brimming with expert advice tailored for nonprofit leaders like you.

Adrian and Drew reveal the nuts and bolts of creating unforgettable content across podcasts, videos, live events, and the omnipresent social media. They unravel the myth that high quality means high cost, showing how the right team can make your production dreams come true without emptying the coffers. We take a look behind the scenes at the strategy, optimization, and narrative crafting that's essential for stirring the hearts and minds of your audience—whether you're raising funds, spreading awareness, or aiming to forge a deeper connection. 

As we wrap up this sonic and visual masterclass, remember that it's not only about the flashy gadgets; it's the pros like Adrian and Drew who ensure your message is not just heard but felt. Their collective wisdom is a guiding light for nonprofits looking to make a splash with media that truly engages. Tune in, and get ready to scribble down a ton of notes as your nonprofit's audiovisual production prowess prepares for a quantum leap!

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Chapters.

0:10 - Navigating the AV Landscape
6:46 - Importance of Quality Audio and Video
11:16 - Essential AV Tools on a Budget
19:09 - Maximizing Impact with Minimal Resources
24:54 - Strategic Storytelling Through AV
30:39 - Future Trends in Nonprofit AV Solutions

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Resources and Info.

If you’d like to recommend or be a guest on the show, email us at podcast@verscreative.com

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About Adrian and Drew

Adrian Traurig brings more than 15 years of creative leadership experience to the world of team development, design, and video production. Having spent most of his career working in non-profit environments, Adrian enjoys telling visual stories that communicate for a cause and pull viewers' heartstrings. He's always had a fascination with how things are made and is a craftsman at heart. This passion carries over into his love and expertise in cinematography and the ability to create emotion through what the camera sees.

Adrian enjoys spending time with his wife, Amy, and their four children, looking for the next adventure to make memories. He has interests in architecture and carpentry and likes to build things in the woodshop during his free time. Having a formal education in music theory, he also enjoys playing songs with the family with his guitar or piano.

Drew McMullian has been specializing in audio visual production and putting on live events as the GM and Operations Director at Beamworks Inc for the past 19 years.   With more than 25 years of experience in the industry, Drew has found a unique way to create an amazing customer experience in the Live Event industry through audio-visual technologies by portraying the customer’s vision through lights and sound.
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With a giant focus of creating meaningful events that help the development and growth of organizations and non-profits, Drew puts a big emphases on ensuring that his events reach its purpose, while also making it look cool.
Drew is married with two daughters and is a massive foodie, soccer fan, drummer and he volunteers weekly at his church.  When he’s not working on events, you’ll most likely find him in his backyard cooking large meats very slowly.

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Other Resources.

‍Vers Creative Website‍
Beamworks Website

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Sponsors and Links.

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