Sabian Greenroom Series | Brian Frasier-Moore

Sabian artist, Brian Frasier-Moore, is a force to be reckoned with. Although he is currently touring with Justin Timberlake, you may recognize him as the go-to drummer for the world’s greatest entertainers—like, Janet Jackson and Madonna. Miguel Corteo, Vers’ Director...

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How to Know What a Great Idea Looks Like

Marketing efforts in 2018 can propel a brand forward or absolutely destroy a reputation. Edgy or creative ideas must be scrutinized before going out to the public. We’ve all seen ads that come across as tone deaf or completely disconnected from political and cultural...

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Storytelling Collaboration: Brandon Tauszik

Vers is always looking for creative artists to push boundaries in collaboration with our teams. A talented young artist, Brandon Tauszik, set out to document African American-owned barbershops as “one of the last American storefronts.” Tauszik, an Oakland based...

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Logo Process: Karl Flammer Ford

While designing the Karl Flammer Ford logo, several things were taken into account. The first being that Karl Flammer Ford is part of a global brand and we wanted to stay true to the Ford brand standards while still giving the Karl Flammer brand it’s own unique spin....

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Logo Makeovers

Logos are how brands gain recognition and identification in the marketplace. We've done a few logo makeovers in the last year or so, and we're taking you behind-the-scenes and the minds of the artists as they created fresh logos to achieve world...

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5 Fresh Tips for Successful SEO

Whether you’re a brick and mortar retailer that’s just starting to dip your toe in the digital waters or you’ve been online since 56 kb/s, you’ve probably heard of SEO (Search Engine Optimization). Don’t be fooled into thinking it is just another trendy buzzword, in...

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Logo: Not the Leader of the Brand

LOGO: a mark or symbol that serves as a recognizable identification of a business, product, person, or organization. BRAND: the emotion behind what someone feels, sees, tastes, or experiences when they interact with a business, product, person, or organization on any...

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The Gift of Listening

Here's a question. Who do your customers say you are?  Let's pose it a different way.  You talk with ease about who YOU think you are and who you want to become, but do you know what your customers are saying about you?  Many business owners don't know. Here are three...

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Branding: Perception is Everything

Have you ever sat on a bench and people watched? You can come up with a whole story about someone just by sitting on a bench and observing behaviors, style of dress, and overall presence.  Some people make you laugh. Some seem lost and alone.  Some look like they love...

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What Drives Your Mission Forward?

Our entire team wakes up knowing we are part of something bigger than ourselves.  We are on a mission to make other people, companies, and organizations shine like superstars. What drives our mission forward?  Our value to chase growth in three distinct areas....

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Why Hire A Creative Agency? 

We’ve hit a roadblock.  Everything feels stale and we just aren’t attracting any new people or business.  We hear this kind of thing all the time.  If this is how you feel, you’re not alone. After sitting down and discussing how things got to the point of lackluster,...

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The Do’s & Don’t of Telling Your Brand Story

All branding and marketing is about human connection. Maybe this sounds like you: I'm ready to take the next step.  I want to create a brand that impacts lives and grows my business.  I'm ready to dig into brand storytelling, but I have no clue where to start.  We've...

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